MEET MALA

THE FACE BEHIND THE FLAVOUR

Mala was born in the spice markets of Hong Kong, where curious cats weave through baskets of chillies, garlic, and shallots. Like those streetwise felines, he's playful, bold, and a little mischievous — the perfect muse for our handcrafted Chilli Crunch.

OUR CHILI CRUNCH IS...

UNAPOLOGETICALLY BOLD. EVERY SPOONFUL OFFERS LAYERS OF SPICE, SCENT, AND SAVOURY SATISFACTION.

WHAT WE BRING

  • Authentic Hong Kong heat to the rest of the world through our signature Chili Crunch.

  • Embody a "Heated and Undefeated" spirit. Similar to the taste, Mala's personality packs heat and excitement.

  • Vibrant aroma and irresistible crunch — all in one jar. Because satisfaction always comes after curiosity.

THE GOAL FOR MALA

We aim to inspire culinary creativity in every kitchen, from humble households to innovative chefs, by offering a fresh perspective on beloved Asian staples.